Super Bowl Religious Advertising

Dallas Cowboys quarterback Dak Prescott (4) points upward after scoring against Washington Commanders during the first half an NFL football game, Sunday, Jan. 8, 2023, in Landover, Md. While its Super Bowl commercial appearances are few, religion – Christianity especially – is entrenched in football culture.

The religiously wary, the spiritually curious — and anyone inclined to appeal to a higher power on game day — are the target audience for a Super Bowl ad campaign with a simple message: Jesus loves them.


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