By Julie Dear

The Washington Post

Entrepreneur Mary C. Rogers has a way with words. Her new Internet start-up, Words 2, is finding a niche on the Web marketing stencils used to spell out mottoes, slogans, proverbs and inspirational sayings on walls.

The written word has graced stylish walls at the Washington Design Center, the Inn at Little Washington and in Pottery Barn catalogs. Over the past decade, Rogers said, "more people have seen them in model homes, show houses and magazines; the word gets around."

But some things are easier seen than done. Rogers' venture began with her own writing-on-the-wall difficulty. "When we moved into our new house, I wanted a quote on a wall in the sun room," she said. "But I didn't want to draw the letters by hand, and the available stencils and letters were not the look I wanted."

Her new company now offers more than 5,000 words to live by. The self-adhesive stencils are for one-time use and cost from $25 to $99 depending on type size, style and number of letters. After they are positioned on the wall, paint is applied with a roller. Standard and customized stencils can be ordered online at or by calling (703) 288-5050.

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