VIP Cinema Seating, which calls itself the world’s largest manufacturer of premium cinema seating, this past week announced a major production expansion that will double the company’s manufacturing capacity.
According to the announcement, the move came in response to growing customer demand.
“When VIP introduced the concept of luxury reclining seating to the theatre industry in 2008, public reaction was swift and enthusiastic,” it said. “Since then, VIP has completed over 200 cinema projects, amid a dramatically expanding market as theatre owners recognized the value of luxury seating in the cinema-going experience.”
“We’ve seen significant growth in the luxury seating category,” said Stephen Simons, VIP CEO. “This new expansion puts us in a position to better serve our customer partners now and well into the future.”
The expansion included the acquisition of an additional 160,000-sq.-ft. facility in the Denmill Industrial Park, increasing the company’s total manufacturing operations to 400,000 square feet—all of it, Simons points out – located in the United States.
“Our growth comes down to one important factor,” Simons notes. “We provide solutions. Our team of design, engineering and service professionals approach each job from every angle to create a truly custom solution that works. We were the first to supply luxury reclining seating to the theater industry when no one else thought it could be done, and we never subscribed to the idea that out-sourcing was the best route for the highest quality. We’re an American company committed to made-in-the-U.S.A. quality.”
Simon says the expansion will mean another 50 employees will be added, bringing the total to 350 when the move is made later this month.
According to the company’s website, VIP’s excellence in people and materials is paired with the best practices in 21st century lean manufacturing, with multiple vertical production cells allowing for the highest degree of customization and quality in frames, fabric and seating foam designed and cut using precisely calibrated computer technology.