AUTHOR: MONIQU

DAILY JOURNAL WINS ADVERTISING AWARDS

By Monique Harrison

Daily Journal

The Northeast Mississippi Daily Journal's advertising team claimed 26 awards in the Mississippi Press Association's 1996 Advertising Better Newspaper Contest in Jackson last week.

Awards included 10 for first place, six for second place, nine for third place and one honorable mention.

The Daily Journal won more awards than any other newspaper in its division, which included the Clarion-Ledger, the Meridian Star and the Hattiesburg American - all papers with a circulation of 20,000 or greater.

In the Best Retail Black and White category, Sandra Hendrix and Bubba Bolen placed first for a Skin and Body Clinic ad. June Phillips and Tracie Nichols claimed a third-place win in the same category for a Collections ad.

In the category for Best Institutional or Service Ad, Paula Hall placed third for an ad featuring Tupelo Water and Light.

Judy Bishop claimed a second-place win in the Best Grocery Ad category. The ad was for Todd's Big Star.

In the Best Political Ad - Black and White category, Paula Hall placed second for a Hughes for Sheriff ad. Hall and Bolen won third place for an annexation ad.

Brett Freeman won first and third place in the Best Automobile Ad - Black and White category for a Frankie Blackmon Chevrolet entry. Denise Vuncannon and Margaret Wallace won second for an Acura of Memphis ad.

In the Best Retail Ad-color category, Sandra Hendrix and Judy Bishop won first place for a bridal grouping ad featuring Kay's Kreations, Weddings, Etc., Creative Cakes and Supplies and Bishop's Flowers. Vuncannon and Wallace won a second-place award for a Red Wing Shoe Company ad.

In the category for Best Political-color, Hendrix and Hall took home a first-place win for a Thoroughfare Plan ad.

In the category for Best Automobile Ad - color, Freeman won first place for a Roper Toyota ad and second for a Frankie Blackmon Chevrolet entry.

Deanna Knight and Bishop took an honorable mention in the Best Use of Process Color category for a fall brides ad.

In the category for Best Small Space Ad, Phillips and Hall placed first for a Velveteen Rabbit ad, while Murray Crump and Bishop won third for a Mac's Tire Center ad.

The Daily Journal staff took a second-place win in the category for Best Section-Retail Sales for the Back to School section and third for the Spring Brides section.

Bolen and Hendrix claimed third place in the Best Series of Ads category. The ads were for Sprint Print.

Freeman and Barbara Baccus placed first in the category for Best Theme Page for an Earth Day page.

The advertising staff placed third in the category for Best Classified Section.

Richard Crenshaw and Bishop placed first in the Best Circulation House Ad category and the Best Classified House Ad category.

The advertising staff, along with Judy Putt, placed first for the PLUS section in the Best Total Market Coverage Product.

The photograph and sports department placed third in the Silver Dollar Idea category. The award was for the commemorative MSU Basketball Book.

Crenshaw, who is the newspaper's Advertising Director, said he was pleased with this year's results.

"The Daily Journal's advertising and design department, as in the past few years, had an outstanding showing at the awards banquet," Crenshaw said. "Each member takes special pride in individual sales or layout position. Yes, we make mistakes sometimes, but we strive every day to give our customers the quality they deserve. We want to thank all of the advertisers with the Daily Journal for allowing us to be creative and help with the success of their business."

Crenshaw said he was particularly pleased with the award received for PLUS.

"We were very proud of the first place among all state dailies for our total market coverage product, PLUS. Advertisers who want to reach every household with little to no duplication have a quality product in PLUS."

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