n Wizard 106.7 will help the hospital raise funds with the three-day event.
By Eileen Bailey
Le Bonheur Children's Medical Center in Memphis provides care to more than 100,000 children each year.
To help Le Bonheur continue that standard of care, the hospital relies on contributions and donations from organizations and businesses in the region.
And organizations in Northeast Mississippi are doing their share.
Wizard 106.7 will help Le Bonheur raise funds with a three-day radio-a-thon. The event will be Oct. 4, 5 and 6 at the Mall at Barnes Crossing and will be aired on 106.7 each day. The event will be broadcast from 6 a.m. to 7 p.m. on Oct. 4 and 5, and from 6 a.m. to 10 a.m. Oct. 6.
Radio personalities from the station will broadcast each day and one radio personality will be in Memphis for two days interviewing patients and staff about the care at the medical center.
Connie Haygood, a regional representative for Le Bonheur, said money raised from the event will be used to help "people who don't have the chance to help themselves." It also will be used to help purchase lifesaving equipment.
"We are so excited about this year's radio-a-thon," Haygood said. "Wizard is helping us tell Le Bonheur's story of families and children who have been helped by the range of services we offer."
Haygood said there is no set goal of funds needed to be raised and the hospital will announce only at the end of the radio-a-thon what was raised.
They are doing this, she said, for the surprise element.
The event is something the entire radio station is getting involved in. Paul Stone, morning personality for Wizard, said the event is a chance for everyone to get involved.
"Le Bonheur is a wonderful place for kids and they need our support," Stone said.
But the radio-a-thon is not the only way to get involved.
Before the event, Wizard and Le Bonheur will host a "Change Wizard" program. This program encourages residents to get a packet and a specially marked bag and gather loose change to turn in before the radio-a-thon.
Stone said residents can collect change at work, home, church and through friends.
The change will be collected until it has to be turned in on Tuesday.
Another way residents can help Le Bonheur is by volunteering during the event. Volunteers are needed to work in four-hour shifts answering calls and taking donations during the radio-a-thon.