TUPELO – The Tupelo Convention and Visitors Bureau sat down with its team of researchers three years ago to create Tupelo’s vibrant brand of community engagement in the public and through social media.
Now, CVB racked up multiple awards this month from the Southern Public Relations Federation Lantern Awards and the Mississippi Governor’s Conference on Tourism Awards.
At the SPRFLA, the CVB was awarded with a certificate of merit for CVB’s tornado campaign, an award of excellence for the “25 Days of Tupelo Christmas” social media campaign and two Lantern Awards for the “Breyer Saves the Day” video and the new CVB website.
The judges noted that CVB’s website held interactive qualities like the Build Your Itinerary and Ask a Local that they hadn’t seen on any other site before.
“I think everything is rooted in research,” Neal McCoy, CVB director, said. “The website work was based on research. The social media efforts came out of research because our research three years ago said we needed more online social media engagement. That led to the creation of the online content manager position.”
At the MGCTA, the judges chose Bev Crossen, nominated by CVB, as the Volunteer of the Year.
Crossen volunteers and sits as a board member for the Weston Reed Foundation, Lee County Medical Alliance, Link Centre and Tupelo Community Theatre.
“I love giving back to my community,” Crossen said in an email. “I get to meet some amazing people from diverse backgrounds working on a common goal together as a team. Nothing like it.”
CVB won the Large Festival/Event of the Year and the Travel Media Award for Elvis’s 80th Birthday Celebration and Gloria Ballard’s coverage of the event in The Tennessean.
There’s one award McCoy said he and the CVB staff are keeping an eye on that they won four years ago: the Southeast Tourism Society’s CVB of the Year Award.
“I would like to make another run at that,” he said with a smile.